STARBUCKS with an
ARABIC TOUCH
An academic group project in which I solely designed for the topic being Starbucks. We tried to be innovative by connecting Starbucks with our region of the country, UAE. Hence, giving a whole new product remake and packaging during the season of Ramadan as a result to connect with the local audience and the public. Introducing you, two new beverages. The cold drink called ‘Firdoos’, meaning ‘Paradise’ because this drink is chilled and will quench your thirst from fasting and in this hot season. The hot drink is called ‘Alzubra’, meaning ‘Constellations in the stars’ because the night is the time for rest and reenergize during Ramadan after breaking the fast. This project consist of two posters each representing the two drinks by Starbucks for Ramadan with special offers, The product cup packaging of the beverage and two outdoor advertisement.
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